Some things never change. Just as youngsters today do, kids in the 1940’s loved soda pop. Many modern cola drinks flourished during the Depression and war years: Coca-Cola, Pepsi Cola, and Royal Crown Cola were all big during the Forties. Other brands were big sellers during the war years but are minor players today; although Moxie was popular enough to become a slang term in the American lexicon during the pre-war period, that soft drink is largely forgotten these days (although it’s still available in the Northeastern U.S.).

And then there was Kooba Cola. Good ol’ Kooba! Cold, refreshing, tasty, and good for you, packed full of Vitamin B! More